COVID-19 Update – We are open for business as usual – also employing extra measures for your safety :)

Direct 4 Baby - Liverpool - Ormskirk Baby Showroom

Coronavirus (COVID-19) Update - Monday 23rd March 2020

Following Monday Evening's Government Announcement and the unfolding situation with Coronavirus (COVID-19), sadly our Burscough Showroom is temporarily closed.……but just for now !! We are still OPEN as you can shop with us online and any orders that you wished to collect can now be delivered for free to your home, just email to make the necessary arrangements.

We have taken this decision as the need to support social distancing increases, our number one priority is the safety of our team and customers. 

Our office based team are the heart of our business and are working from home answering your emails, social media message and calling you back if you have left us a voicemail. During these unprecedented times, we are extremely grateful for the hard work that our teams continue to deliver.

Therefore if you need to contact our Customer Services Team, the quickest way for your query to be dealt with is to email (Please quote your order reference, contact details inc. phone number, home address so we can track your order more quickly).

 To our customers, thank you for your ongoing support – we know these are difficult and unsettling times and we are looking forward to welcoming you back in store soon.

 Thank you


Our showroom offers customers, new mums and dads a premium buying experience. If you're looking for the perfect pram, buggy, stroller, car seat or accessories for your little one, then you can find everything under one roof at our Direct4Baby shop. 

Our store is conveniently located just outside Liverpool in Ormskirk, Lancashire, and has free onsite parking. The shop also stocks a whole range of prams and car seats for you to see, touch and importantly - test out. Buying these key items for your baby is a big decision, so we're here to help you get it right. In our showroom you'll be able to speak to an expert when it comes to baby products. Our store manager knows everything there is to know about prams, car seats, baby furniture and accessories and can help you to make the right decision. 

Why visit Direct4Baby's Ormskirk Baby & Pram Showroom?

 - We are located on Burscough Industrial Estate, Close to the A59 with easy access from all parts of the UK. We display a wide range of items and offer free, easy, onsite parking.

Availability - We have everything displayed on our website, but a few of our lines are not held at the showroom. Please call ahead if there is a specific item you wish to see.

Great Prices - We offer a price match promise both on our website and in our showroom. We can offer better deals on various products in our showroom. 

Great Expertise - Our staff are all fully qualified installers, so why not take advantage of our free car seat installing service. We are all happy to answer your questions on the phone and in our showroom.

Our showroom is located near Southport in Lancashire - 8 Langley Place, Burscough, Near Ormskirk, Lancashire L40 8JS - Tel: 01704 332542

Opening Times: 

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Direct House, 8 Langley Place, Burscough, Ormskirk, Lancashire, L40 8JS

Visiting our store vs. buying online

Whether you're buying online from Direct4Baby or visiting our physical store in Liverpool, you can expect to get the best products at the best price while receiving a premium buying experience. When shopping online, our experts are on-hand via chat and over the phone, to ensure you get the best price and advice when shopping for baby products. When you visit us in-store, you'll get to see, feel and test out the very best prams and pushchairs for yourself before making a decision. Then, you can either purchase there and then or, you can have the product conveniently delivered to your home. If you're buying a car seat, then by buying from us and visiting our showroom we can also professionally fit your car seat. 

Customers come from all over the North West to visit our showroom, including Liverpool, Preston, Manchester, Wigan, Warrington and Runcorn because we stock some of the finest baby brands, including:

  • Baby Jogger
  • Babyzen
  • Egg
  • iCandy
  • Joie
  • Maxi Cosi
  • Mima
  • Oyster
  • Silver Cross and more

Our store first opened in 2017 and has been welcoming new parents, grandparents, friends and family ever since. We're a family-run business and are from the local area, so a visit to Direct4Baby's Showroom or a purchase made through our website supports a local business too. 

Lancashire Business View Red Rose Awards 2019

BIBAs Growth Award Finalist 2019 Direct 4 Baby Limited

Direct 4 Baby Limited is rated 4.83 stars by based on 1003 merchant reviews