About Us


Welcome to Direct 4 Baby. 

We’re a trusted family run business with over 17 years’ experience within the baby industry.  Direct4Baby is run by David and Garry who have grown the business to be one of the biggest and best independent nursery retailers in the UK.  


The company was born out of a simple idea… to make parenting easier by providing high-quality, affordable, and convenient products for your little ones. We understand that parenthood is a journey filled with joy, challenges, and precious moments. Our mission is to be there for you every step of the way, offering solutions that simplify your life as a parent.


Direct 4 Baby is loved by customers, revered by competitors and offers a shopping experience like no other.  We offer a huge range of the best baby products on our awesome website or pop in to our innovative and contemporary flagship retail showroom in Aintree, Liverpool.


If you have any questions, suggestions, or simply want a chat, please don't hesitate to reach out to our friendly customer support team. We're here to help!

Our stores are nicely located in Burscough a short drive from Ormskirk, Southport, Liverpool, Formby, Birkdale, Ainsdale, Preston and Aintree Liverpool close to M58 / M57 motorway network.

Liverpool Aintree Store
1b Bechers Drive, Aintree Racecourse Retail Park, Liverpool L9 5AL
Store Direct Line: 0151 459 6767
What3Words: https://what3words.com/shop.super.depend


Head Office, Warehouse and Lancashire Outlet Store
Direct House, 8 Langley Place, Burscough, Ormskirk, Lancashire L40 8JS
Office Main Line: 01704 332542
What3Words: https://what3words.com/fuzz.rebounds.slipped

Business Name:   Direct 4 Baby Limited
Business Type:     Limited Company
Company Reg:     08055146 
VAT Registration: GB163176118

Thank you for choosing Direct4Baby.co.uk as your trusted partner in parenting. We look forward to being a part of your family's journey and helping you create beautiful memories along the way.