About Us


Welcome to Direct 4 Baby Limited

Finalists in the 2019 Lancashire Red Rose Awards 2019 and North and Western Lancashire Chamber of Commerce BIBAS Finalist 2019 in two categories.

We are a very friendly family business with over 15 years of experience within the baby industry. Direct 4 Baby has a world wide customer base of over 500,000 happy customers.

Here at Direct 4 Baby customer service is our number one priority and we will always endeavour to respond to all emails / telephone calls quickly during our opening hours:

The Direct4Baby Offices and Warehouse is open Monday to Friday 10am to 4pm. To find out more about our showrooms, take a look at our bespoke location pages. 
Direct 4 Baby offers its customers a huge range of quality baby products all in one place. You can buy direct from us both online and in store at our Burscough Showroom near Southport and Ormskirk in Lancashire or new Aintree store in Liverpool. We stock some fantastic baby products here at Direct 4 Baby so whether you’re already a happy parent or a mum-to-be, you’ll love browsing Direct 4 Baby as we have everything you need in our baby store.

Product demonstrations available in our Lancashire Showroom for Product Demonstrations, Collections and Car Seat Fitting.

Our stores are nicely located in Burscough a short drive from Ormskirk, Southport, Liverpool, Formby, Birkdale, Ainsdale, Preston and Aintree Liverpool close to M58 / M57 motorway network.

Liverpool Aintree Store
1b Bechers Drive, Aintree, Liverpool L9 5AL
Store Direct Line: 0151 459 6767
What3Words: https://what3words.com/shop.super.depend

Head Office, Warehouse and Lancashire Store
Direct House, 8 Langley Place, Burscough, Ormskirk, Lancashire L40 8JS
Office Main Line: 01704 332542
What3Words: https://what3words.com/fuzz.rebounds.slipped

Business Name:   Direct 4 Baby Limited
Business Type:     Limited Company
Company Reg:     08055146
VAT Registration: GB163176118