The Direct4Baby Showrooms

Designed to offer customers an unparalleled personalised shopping experience, our two Direct4Baby showrooms in Liverpool and Ormskirk are one-stop destinations for parents and parents-to-be.

We recognise that no two parent’s needs are the same, which is why our team of Direct4Baby specialists are available at our customers' disposal, to offer expert and impartial advice tailored to your specific needs. Whether you’re looking for an innovative travel system solution to support your urban lifestyle, or you’re simply seeking reassurance on safe nursery furniture options, our expert advisors have years of industry experience behind their belts and can confidently advise customers on any queries or concerns they may have.

Proudly holding the title as one of the UK’s biggest baby retailers, it’s fair to say we know a thing or two about how overwhelming it can be when it comes to shopping for your little one, which is why the Direct4Baby showroom was designed to take the hard work from you.

Sit back, relax and enjoy our premium on-site facilities as our friendly personal advisors walk you through product recommendations tailored to your individual lifestyle and budget preferences. The Direct4Baby price-match promise also gives customers complete peace of mind that, not only are they investing in top-rated baby products, but you are also receiving the best possible price on the market.

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Liverpool Showroom

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Ormskirk Showroom

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Book a free personal shopping appointment

For new parents and parents-to-be, we’re here to offer impartial, expert advice to help you navigate your way through every stage of your baby’s first years. Simply fill in our booking form below and one of our team members will be in touch shortly to confirm your showroom appointment.

Book at Aintree Book at Ormskirk

What to expect from a Direct4Baby showroom appointment

Our in-store personalised shopping appointments in our Liverpool Aintree & Ormskirk, Burscough showrooms are tailored to each customer’s individual needs. Granting customers access to one of the UK’s biggest collections of premium baby products from brands such as Silver Cross, iCandy, Egg and more - we’ve got everything you could possibly expect under one roof.

Booking a free appointment allows customers to enjoy a more bespoke shopping experience, whether you’re wanting an expert demonstration on a specific baby car seat, or you’re wanting to see a particular stroller in action - our Direct4Baby shopping appointments grant you 1-on-1 access with one of our personal advisors, at a time that suits you best.

Simply tell us a little bit about the type of product you’re on the market for and your ideal budget preferences when booking your 45-minute appointment slot and our team will prepare a tailored list of recommendations ahead of your arrival.

Here at Direct4Baby, we’re committed to helping you make the best decisions for you and your little one, which is why each of our Direct4Baby showroom appointments is completely free of charge and comes with no obligation to purchase. Just friendly, impartial, expert advice designed to make your shopping experience easier.

"Before our newborn arrived we went to Direct4Baby for some advice on which products would suit us best (pram, car seat, baby carrier etc.) and Lucy was amazing! We found them much more personal and helpful than nationwide stores. The range of products was fantastic and they helped us find exactly what we needed in time for the new arrival. Now that our baby is here we have been back for and the service and advice was perfect again. We highly recommend!"

5 Stars RD Wright

Frequently Asked Questions

Why visit the Direct4Baby showrooms?

A trip to the Direct4Baby showrooms are worth a visit in itself. Offering parents, parents-to-be, friends and family an unrivalled buying experience, our premium showrooms grant customers access to one of the UK’s biggest range of best-selling baby products. Whether you’re looking for the perfect pram, lightweight stroller, award-winning car seat or accessories for your little one - you can find everything under one roof at the Direct4Baby Liverpool & Ormskirk showrooms.

Convenience - Perfect for those local to the Liverpool/North West area - we have two Direct4Baby showrooms in both Liverpool and Ormskirk. With easy access to both locations from all parts of the UK, each of our showrooms also offer free, easy onsite parking for a stress-free journey.

Availability - Everything you see available to purchase on the Direct4Baby website is available to browse in the Direct4Baby showrooms. Due to the complexity of our Liverpool retail park showroom, we have the ability to showcase a lot more products. Perfect for those looking to see the products in person before making a purchase commitment, the Liverpool showroom also offers 1-on-1 product demonstrations for a personalised shopping experience.

If you’re interested in viewing special-edition products, please get in touch with one of our friendly members of staff before arrival so we can arrange this for you.

Unrivalled Prices - Seen something cheaper online? Tell us and we’ll match it! We’re committed to giving our customers the very best value for money - which is why we offer a Direct4Baby price-match promise, both online and in our showrooms. As well as a price-match, we regularly showcase showroom-only deals and discounts on various products.

Qualified Expertise - Each of our friendly staff members on-site in the Direct4Baby showrooms are fully qualified installers with years of industry experience. Whether you choose to book a 1-on-1 appointment with an advisor, or you take advantage of our installation services and book a free car-seat installation, we’re at your disposal to make shopping for your little one a straightforward, hassle-free experience.

How the Direct4Baby showrooms are keeping you safe

Our absolute priority is keeping both you and our staff members safe, which is why we’re currently taking additional safety measures to help you feel more at ease in our stores.

Both of the Direct4Baby showrooms have clear distancing signage outlined upon arrival and customers have access to frequent hand sanitising stations, face masks and operating dividers throughout our showrooms. We will also be regularly cleaning surfaces and products throughout the day, but we ask customers to use the hand sanitisers available at the entrance and exit of the shop and encourage contactless payment whenever possible.

If you’re feeling unwell, help us keep you and others safe by delaying your visit until you’re feeling much better. If you’ve booked a consultation appointment with us, we please ask that you reschedule your appointment. Simply contact our friendly team and we can accommodate you with a rescheduled appointment.

About Direct4Baby’s Showrooms

Since opening our doors to the public in 2016, as a brand, we’re committed to helping new parents, grandparents, family and friends navigate their way through the world of baby products. And whilst we’ve made a few changes since 2016, including the arrival of not one, but two baby showrooms - we’ve always stayed true to our roots. Remaining a family-run business from the local area, every time someone makes a purchase in-store, or on our website, you’re also helping to support a local business too.

Customers come from all over the North West to visit our showrooms, including Liverpool, Preston, Manchester, Wigan, Warrington and Runcorn - because we stock one of the UK’s biggest range of premium baby brands, including but not limited to: Silver Cross, Joolz, Oyster, Baby Jogger, Babyzen, Bugaboo, Cybex, Egg, iCandy and Maxi Cosi to name a few.