Exclusive Direct4Baby Silver Cross Launch Event

Join us in-store at the Direct4Baby Aintree Showroom from the 18th to the 20th of March, for an exclusive first look at the #NextGeneration of Silver Cross Baby Travel Systems.

One of the only selected retailers in the UK offering parents the chance to preview the new Reef and Dune Travel Systems before they hit the market, our friendly team of technicians will be on-hand to offer expert product demonstrations and answer any questions you may have about the new Reef and Dune strollers. 

Better still, by joining us at the event, you can be in with a chance to WIN one of the brand new strollers.

What can I expect from the Direct4Baby x Silver Cross Launch Event? 

Don’t miss out! From Friday, March 18th to Sunday, March 20th, we’re offering parents the chance to experience the new Reef and Dune travel systems, now available to pre-order on the Direct4Baby website. 

Running for three days in the signature Direct4Baby showroom at Aintree Racecourse Retail Park, each Direct4Baby customer has the opportunity to win Silver Cross goody-boxes worth over £55, as well as the chance to win a brand new Reef or Dune travel system for FREE! 

Throughout the event, our trained team of technicians will be available to offer expert demonstrations and advice regarding the new Silver Cross Reef & Dune Strollers, as well as to walk you through our various bundles, designed exclusively to offer exceptional value. 

Can’t make the Direct4Baby x Silver Cross Launch Event? 

Not to worry! Both the Silver Cross Reef and Silver Cross Dune strollers are available to pre-order now at Direct4Baby. Complete with corresponding Silver Cross accessories, our variety of bundles include stylish Reef and Dune accessories, the award-winning Silver Cross Dream I-Size car seat and more. 

View our full range of Reef and Dune Travel Systems available to pre-order at Direct4Baby

If you’re interested in learning more about Silver Cross’ highly-anticipated strollers before committing to purchase, our guide to Silver Cross Reef and Dune aims to provide parents with everything they could possibly need to know before purchasing. Though, if you still have questions, our friendly Direct4Baby customer service team would be more than happy to answer any questions you may have. 

How to get to the Direct4Baby Aintree Showroom

Our exclusive Silver Cross x Direct4Baby Launch event takes place at the signature Direct4Baby Aintree Showroom, which proudly stocks one of the biggest collections of premium baby products in the UK, with our friendly team of Direct4Baby specialists on-hand to help.

Located at Aintree Racecourse Retail Park, our showroom can be accessed via bus, car or train. For those that plan to drive, there are plenty of parking spaces available for customers right in front of the store. If you’re arriving by public transport, the 300, 310 and 345 buses stop a short walking distance away, and the park is a 10-minute walk from the nearest train station. Alternatively, the park can be accessed by car via the M57 or M58, following the ‘Aintree Racecourse’ signs. 

Silver Cross: For the #NextGeneration. See it first at the Direct4Baby showroom, or take a look at our range of Silver Cross travel systems available to pre-order now at direct4baby.co.uk.