Soft Toys

Discover our collection of soft toys and stuffed animals, with the potential to become your little one's most treasured companion for life. A soft toy can help to soothe your little one as they're soft to the touch and easy to cuddle up with, they can also prevent distress in places of unfamiliarity with your baby as the soft toy is recognisable and comforting. Shop our range of soft toys for babies at Direct4Baby from a variety of expert brands such as Clippasafe, Tiny Love and Zazu.