There's more to bath time than bubbles and baby shampoo! Bath toys are a great way to make bathtime a much more enjoyable experience, for both parent and baby. It can be a time of bonding and sharing fun time together and can even be a developmental experience for your little one as they play and learn. Bathtime can sometimes be distressing for little one's, particularly if they're not yet fond of being in water. Baby bath toys can be a great distraction, to keep baby happy and intrigued while you wash them. Here at Direct4Baby, we have a collection of bath toys, as well as toys that are suitable for use both in and out of water. Take a look at our range of fun bath time toys for kids and babies.