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A family-driven company, Joie is a leading baby retailer supplying parents and parents-to-be with smart, sophisticated and safe baby solutions, designed to make parenting easier. Made by parents for parents, Joie's 'simply brilliant' ethos shines through each of their expertly crafted products, going the extra mile to offer affordable, innovative baby strollers, travel systems, and nursery furniture, which makes living with children less work and more fun. From award-winning Joie car seats built with patented technology, such as VeriFit, to the innovative Joie pushchair with a one-fold mechanism and lightweight chassis, each of Joie's baby products is loaded with features that grow with your little one. Want to compare Joie strollers, highchairs, bouncers and car seats all in one, convenient place? Take a look at our full collection of Joie products online at Direct4Baby.

Our Guide to Joie

To help you understand just what has made Joie’s collection of baby products popular among parents, we’ve put together a guide in which we introduce their ethics, answer some of the most asked questions about the brand and recommend some of Joie’s best sellers, such as the Joie Stages baby car seat and the Joie Versatrax pushchair.

Read the guide on our blog…

Joie Tilt Group 0+/1 Car Seat | Pavement
Joie Tilt Group 0+/1 Car Seat | Pavement
Regular price
£89.99
Sale price
Regular price
£99.00
£89.99
Unit price
per 
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Joie 360 Spin Group 0+/1 Car Seat | Ember
Joie 360 Spin Group 0+/1 Car Seat | Ember
Regular price
£195.95
Sale price
Regular price
£230.00
£195.95
Unit price
per 
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Joie Every Stage Group 0+/1/2/3 Car Seat | Ember
Joie Every Stage Group 0+/1/2/3 Car Seat | Ember
Regular price
£189.00
Sale price
Regular price
£210.00
£189.00
Unit price
per 
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Joie Serina Swivel Rocker | Natures Alphabet
Joie Serina Swivel Rocker | Natures Alphabet
Regular price
£150.00
Sale price
Regular price
£150.00
Unit price
per 
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Joie Nitro Stroller | Cranberry
Joie Nitro Stroller | Cranberry
Regular price
£95.00
Sale price
Regular price
£95.00
Unit price
per 
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Joie Mimzy 2in1 Highchair | Logan
Joie Mimzy 2in1 Highchair | Logan
Regular price
£115.00
Sale price
Regular price
£115.00
Unit price
per 
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Joie Juva Classic Group 0+ Car Seat & ClickFit Base | Black Ink
Joie Juva Classic Group 0+ Car Seat & ClickFit Base | Black Ink
Regular price
£135.00
Sale price
Regular price
£135.00
Unit price
per 
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Joie Nitro Stroller | Laurel
Joie Nitro Stroller | Laurel
Regular price
£90.00
Sale price
Regular price
£95.00
£90.00
Unit price
per 
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A much-loved brand, Joie offer an exceptional range of car seats, prams, high chairs and more. We also carry a range of Joie travel systems & bundles, which offer parents exceptional value for money when buying both a Joie car seat and pram. As an official Joie retailer, we always carry the latest ranges of Joie products, including the iconic Joie Signature Range. If you're not sure which Joie pram or car seat is right for you, then we highly recommend using the Live Chat function to speak to an expect member of our team who will be more than happy to recommend a selection of products that might suit your needs. Alternatively, you can browse all of our prams, pushchairs and strollers, or view our full collection of baby and toddler car seats at Direct4Baby.