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A family-driven company, Joie is a leading baby retailer supplying parents and parents-to-be with smart, sophisticated and safe baby solutions, designed to make parenting easier. Made by parents for parents, Joie's 'simply brilliant' ethos shines through each of their expertly crafted products, going the extra mile to offer affordable, innovative baby strollers, travel systems, and nursery furniture, which makes living with children less work and more fun. From award-winning Joie car seats built with patented technology, such as VeriFit, to the innovative Joie pushchair with a one-fold mechanism and lightweight chassis, each of Joie's baby products is loaded with features that grow with your little one. Want to compare Joie strollers, highchairs, bouncers and car seats all in one, convenient place? Take a look at our full collection of Joie products online at Direct4Baby.

Our Guide to Joie

To help you understand just what has made Joie’s collection of baby products popular among parents, we’ve put together a guide in which we introduce their ethics, answer some of the most asked questions about the brand and recommend some of Joie’s best sellers, such as the Joie Stages baby car seat and the Joie Versatrax pushchair.

Read the guide on our blog…

Joie 360 i-Spin Group 0+/1 Car Seat - Coal
Joie 360 i-Spin Group 0+/1 Car Seat - Coal
Regular price
£288.00
Sale price
Regular price
£320.00
£288.00
Unit price
per 
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Joie Trillo Group 2/3 High Back Booster Seat - Dhalia
Joie Trillo Group 2/3 High Back Booster Seat - Dhalia
Regular price
£50.00
Sale price
Regular price
£59.00
£50.00
Unit price
per 
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Joie Nitro Stroller - Coal
Joie Nitro | Travel Stroller | Coal Black | Umbrella Buggy | Direct 4 Baby | Free Delivery
Regular price
£79.00
Sale price
Regular price
£90.00
£79.00
Unit price
per 
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Joie Verstrax Footmuff - Coal
Joie Verstrax Footmuff - Coal
Regular price
£49.99
Sale price
Regular price
£49.99
Unit price
per 
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Joie Signature Tourist Stroller - Eclipse
Joie Signature Tourist Stroller - Eclipse
Regular price
£180.00
Sale price
Regular price
£200.00
£180.00
Unit price
per 
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Joie Signature Ramble XL Carrycot - Oyster
Joie Signature Ramble XL Carrycot - Oyster
Regular price
£120.00
Sale price
Regular price
£120.00
Unit price
per 
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Joie Signature Finiti Pushchair & i-Level Car Seat Travel System - Eclipse
Joie Signature Finiti Pushchair & i-Level Car Seat Travel System - Eclipse
Regular price
£820.00
Sale price
Regular price
£820.00
Unit price
per 
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Joie Trillo Group 2/3 High Back Booster Seat - Ember Grey
Joie Trillo Group 2/3 High Back Booster Seat - Ember Grey
Regular price
£50.00
Sale price
Regular price
£59.00
£50.00
Unit price
per 
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A much-loved brand, Joie offer an exceptional range of car seats, prams, high chairs and more. We also carry a range of Joie travel systems & bundles, which offer parents exceptional value for money when buying both a Joie car seat and pram. As an official Joie retailer, we always carry the latest ranges of Joie products, including the iconic Joie Signature Range. If you're not sure which Joie pram or car seat is right for you, then we highly recommend using the Live Chat function to speak to an expect member of our team who will be more than happy to recommend a selection of products that might suit your needs. Alternatively, you can browse all of our prams, pushchairs and strollers, or view our full collection of baby and toddler car seats at Direct4Baby.