Shop all Joie

Joie is a trusted baby brand which operates globally, providing safe and convenient solutions to everyday parenting needs. Providing everything from highchairs to travel systems, Joie is the perfect brand for expecting parents and growing families alike. We've curated a collection which features a number of essential products, so no matter if you're looking for a new car seat, a stroller, or a rocker, our extensive range has got you covered and with each Joie product adhering to EU safety standards there's no need to worry about finding a safe and secure option. Explore the full collection of ergonomic and stylish Joie pushchairs, travel systems or lifestyle products at Direct4Baby.

Our Guide to Joie

To help you understand just what has made Joie’s collection of baby products popular among parents, we’ve put together a guide in which we introduce their ethics, answer some of the most asked questions about the brand and recommend some of Joie’s best sellers, such as the Joie Stages baby car seat and the Joie Versatrax pushchair.

Read the guide on our blog…

Joie 360 i-Spin Group 0+/1 Car Seat | Coal
Joie 360 i-Spin Group 0+/1 Car Seat | Coal
Regular price
£280.00
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£280.00
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Joie Nitro Stroller | Coal
Joie Nitro | Travel Stroller | Coal Black | Umbrella Buggy | Direct 4 Baby | Free Delivery
Regular price
£85.00
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£85.00
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Joie Every Stage Group 0+/1/2/3 Car Seat | Ember
Joie Every Stage Group 0+/1/2/3 Car Seat | Ember
Regular price
£119.99
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£179.99
£119.99
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Joie Nitro Stroller | Cranberry
Joie Nitro Stroller | Cranberry
Regular price
£85.00
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£85.00
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Joie Juva Classic Group 0+ Car Seat & ClickFit Base | Black Ink
Joie Juva Classic Group 0+ Car Seat & ClickFit Base | Black Ink
Regular price
£119.99
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Regular price
£135.00
£119.99
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Joie Stages FX Group 0+/1/2 Car Seat | Ember
Joie Stages FX Group 0+/1/2 Car Seat | Ember
Regular price
£205.00
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£205.00
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Joie Brisk LX Stroller inc. Footmuff | Ember
Joie Brisk LX Stroller inc. Footmuff | Ember
Regular price
£170.00
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£170.00
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Joie Stages Group 0+/1/2 Car Seat | Coal
Joie Stages Group 0+/1/2 Car Seat | Coal
Regular price
£120.00
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£120.00
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Is Joie a British brand?
Founded over a decade ago in 2011, Joie is a British baby brand that went global and expanded to over 50 countries soon after it was established. Made on the foundations of appreciating the small, joyful moments brought along by childhood, as well as all the great moments that come with being a parent, Joie are dedicated to creating a range of high-quality baby products to help new parents navigate family life. From car seats to pushchairs, highchairs, swings, bouncers and more, there are a range of Joie infant supplies from Joie. You can also read our full guide to this leading infant brand. 

What age can a baby go in a Joie car seat?
An infant can go in a Joie car seat at birth if a Joie convertible car seat is used. From there, these can be used with the 5-point safety harness until an infant reaches 18 kg or 105 cm. Once they have reached this milestone, they will comfortably be able to move on to a Joie booster seat. However, the Joie stages convertible seats are made to grow with your child until they are around 7 years' old, or 25kg. This means that you won't need to worry about buying a booster seat when the time comes, as this car seat can be changed from rearward to forward-facing, and along with the multi-height headrest and harness system, this can grow with your little one.