Spotlight on MadeForMums Awards 2018

This week the MadeForMum awards were held to announce some of the best new products on the market. Not surprisingly, many of the items we stock here at Direct4Baby were featured. With over 500 products entered into 85 categories, there is a lot to shift through, so let us do the hard work for you!

Hazelann Williams, MadeForMums Reviews Editor, says: 'Raising a child can be expensive – it's estimated that on average parents spend over £11,000* on their baby in their first year. That's why it's important that parents can confidently choose the right products.

The beauty of the MFM awards is that as well as spending a week with our expert judges, our at-home testers trial products in real life situations in their daily routines.

'By spending thousands of hours judging, we have been able to showcase the very best, functional and valuable products. We are very excited to continue this into 2019.'


Gold – Recaro Citylife The lightweight and compact Citylife is the perfect stroller for active families. In combination with the RECARO carrycot or an infant carrier using adapters; newborns are comfortable and well protected in the Citylife. With a smart one-hand fold, compact folding size, large and easy access shopping basket, fully suspended wheels and the push-push brake the Citylife meets the highest standards in terms of comfort, quality and mobility. From £325 for stroller, bumper bar, cup holder & raincover Carrycot £125 BEST DOUBLE/TANDEM/CONVERTIBLE BUGGY iCandy Orange - Best Tandem/Double/Convertible Pram Gold – iCandy Orange Key to the design of the Orange is its longevity, adapting into a double travel system to grow with your family. Furthermore, iCandy have added an integrated ride on board to the pushchair’s frame – a feature sure to surprise and delight parents with babies who have an older sibling. With its lightweight chassis, gigantic basket, and ability to upgrade into a double or twin pushchair, the Orange can cater to any parent’s needs. Keeping iCandy a step ahead of the competition, the new Orange travel system allows over 30 unique configurations and combinations to provide ultimate flexibility-something no other pushchair on the market can currently match. Available in-store only. From £875 INFANT/GROUP 0+ CAR SEAT Joie i-Level car seat in lie flat mode Gold – Joie i-Level A lie-flat lounger when strolling and lie-flat for snoozes in the car, this Joie car seat cleverly converts in an instant from cuddly carry cot to infant car seat. Suitable rearward facing from birth to 85cm (and less than 13kg), the i-Level features patented Intelli-Fit™ foam for ultimate side impact protection while exclusive Tri-Protect™ headrest offers three layers of security for your little one. The Grow Together™ multi-height headrest and 3-point padded harness system adjusts simultaneously and requires no rethreading of harness making it quick and easy to achieve a safe, comfy fit. Price £250 including Isofix Base BEST BABY POD/SLEEPING NEST/MOSES BASKET Sleepyhead of Sweden Duluxe Pod with baby Gold – Sleepyhead Deluxe Sleepyhead® Deluxe+ Pod is suitable for your baby from birth to eight months providing a cosy and comfortable place where your little one will feel safe and cocooned. The Sleepyhead® Deluxe+ Pod is also ideal for baby's playtime and supervised tummy time when they are awake. £120 For a list of all the categories, winners & runners up CLICK HERE